If the technology in your business is outdated, your competitors have a better chance at stealing your target audience and your clientele, so it’s definitely important for you to make sure your technology is up to date. At the end of the day, you probably want to work less, make more, and ultimately, be more successful.
Below are some pointers to help you decide whether your business could use an upgrade to ensure you’re attracting more customers while at the same time, creating free time to enjoy your life.
Number 1: Separate your personal life from your work life
For small business owners, it often seems that the to-do lists overlap because their business becomes their life. Trust me, you’ll be much more organized, productive and happy if you divided the duties and there are plenty of Mobile apps for that, such as Todoist.
Number 2: Utilize Social Media to its potential
I hear you, there are so many social media platforms and it can become overwhelming to manage all of them. My suggestion, stick to the ones you like and the one your target audience uses the most. Facebook is definitely the right choice for almost every business. The beauty of social media is the way it allows you to connect and attract potential customers. Plus, there is software that allows you to keep all of your social media profiles in one place. I highly recommend you invest in a social media
Number 3: Automate your emails to your customers
Having a solid CRM system is very important to automate sales and to ensure your customers continue to feel supported. Sending follow-up emails to your clients ensures them that you care about them before they buy and especially after they buy. Creating a good relationship with your customers is important and CRM systems allow you to do that. I use Infusionsoft (now Keap) in my business and it is by far one of the best CRM systems. Can’t go wrong with Infusionsoft (now Keap)!
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