Incorporating NFTs in Your Business…
NFTS… Are They The Future of Business?
These days, you cannot miss the term NFTs. In recent months, many brands are leaping aboard the multi-million dollar NFT bandwagon, with companies ranging from Taco Bell, Charmin, Nike, the NFL, Dominoes, and Burger King minting their own non-fungible tokens.
So, what does that mean to a business owner or brand? There are many opportunities with NFTs that businesses and brands can take advantage of. Here is a list of the top 5 ways you can incorporate NFTs in your business.
1. Incorporating NFTs to Interact With Customers
Utilizing the metaverse to interact with your customers, advertise and sell. Decentraland is an incredible platform that could offer brands to interact with customers, sell them assets and advertise to them. With Decentraland, you can create your own virtual world or store with digital products, billboards, and ways to interact with your customers.
2. Create Memberships & Subscriptions
NFTs can be used for membership and subscriptions, with access to special offers, voting rights, and digital assets. This could be an awesome way for entrepreneurs to use them like shares in a company, and make the customers feel like they are playing a part in your business. Or an excellent way to reward loyal customers, giving loyal customers access to early pre-launch products and events, voting rights on new products, loyal customer perks, etc.
3. Incorporating NFTs for Event Ticketing
Does your business have an event coming up? Sell the tickets as NFTs, giving your customers an interactive digital ticket that they can keep forever, giving them access to photos and videos from the event, and even discounts on future purchases.
4. Create NFTs to Benefit Charity
Use NFTs to advertise your business and benefit a local charity. Create GIFs with your brand logo, products, or services and sell them with a portion of the proceeds going to a local charity. This will not only increase your brand awareness but also supports a good cause and therefore making your brand look good.
5. Use NFTs as an Upsell for Your Physical Products
Have a new product coming out? Create an NFT along with the physical product and sell the product through the NFT. So, when the customer buys the NFT, they not only get the physical product delivered to them, but they also gain a digital copy of the product that lives in the blockchain forever! Add in some additional benefits as well, such as free upgrades or discounts to future products, or access to members-only benefits. This will not only increase your brand awareness but will give the customers something to keep forever or sell for a higher price later on!
The Bottom Line…
The bottom line is that NFTs are a fantastic way to create memorable experiences for your customers. They’re also an excellent way of engaging with and interacting with your target audience. NFT technology is here to stay, and it is undoubtedly set to be a major part of digital marketing.