June 15, 2022 (New York) Lee Richter presents in Times Square at Radio City alongside Emmy Award winning producer Nick Nanton.

In the interview, Richter spoke about the future of NFTs in branding and marketing companies in various industries. She noted the importance of collaboration in the up-and-coming market, calling upon innovators, entrepreneurs, creators, and even fans to come together in building, improving, and supporting NFTs as the industry continues to grow and evolve.

During the interview, Richter pointed out the game-changing elements of NFTs, highlighting their potential in branding, scaling, and increasing revenue for entrepreneurs and their businesses. Because of smart contracts, the original creator/owner of an NFT can continue to make profit off of their project every time it’s resold. One example she cited was GaryVee, whose NFT project launched at $90M within 90 days, and stacked up a monumental $400M by the end of the fiscal year.

Another important element, according to Richter, are the communities surrounding NFT projects. By engaging with their respective communities, brands across the globe can create a unique customer experience and offer their clients an unprecedented level of interactivity and integration.

Following her interview with Nick Nanton, Richter also spoke at Carnegie Hall in Manhattan regarding the next steps in Web 3.0 and its impact on the global marketplace. Richter discussed the future of branding using NFTs, and their function as distinguishers in an increasingly digital and competitive world.

As a business consultant and innovator, Lee Richter has mentored thousands of entrepreneurs in scaling their businesses and distinguishing their companies from competitors. Her work has taken her across the globe, and she has been recognized as one of the Top 100 Women Business Leaders by the San Francisco Business Times for seven consecutive years. Alongside her work in NFTs, Richter runs a dozen successful businesses generating over $100 million in revenue.